When Inside Edition Needed an Expert, They Called Our Client First
No Google search. No cold calls. Just one direct line to the authority they needed.
When Inside Edition faced a deadline to cover a breaking study on long-distance runners and colon cancer risk—timed perfectly with the New York City Marathon—they didn’t waste time searching. They called our client, Dr. Lynn O’Connor. Dr. O’Connor the Director of Colon and Rectal Surgery of New York, and Chief of the Colon and Rectal Surgery Division at Mercy Medical Center & St. Joseph Hospitals. She’s also the New York Police Department’s colorectal surgeon.
She delivered exactly what the national media demands: authority, clarity, and camera-ready confidence.
This wasn’t luck. This was strategic positioning.
At JPG, we partner with five leading medical associations for their media and public speaking training and coach hundreds of physicians from premier institutions, including Yale, Harvard, Cleveland Clinic, Mayo Clinic, and University at Buffalo Neurosurgery. Together, we develop the executive presence that establishes them as the go-to experts in their fields.
Your Leadership Team Needs Visibility with the Media
In today’s media landscape, your executives aren’t just running companies—they’re managing reputations, influencing markets, and shaping industry narratives.
When a crisis hits or an opportunity knocks, the leaders who command attention drive competitive advantage.
Consider the cost of invisibility: While your competitors’ CEOs are quoted in The Wall Street Journal, featured on CNBC, and keynoting at industry summits, where are your leaders?
Executive presence isn’t a soft skill. It’s a revenue driver.
Leaders with commanding presence:
- Secure higher valuations during M&A negotiations
- Attract top-tier talent in competitive markets
- Navigate crisis communications that protect shareholder value
- Position their organizations as industry innovators
- Build stakeholder confidence that translates to sustained growth
How Leaders Build Executive Presence and Become Go-to Media Experts
Founded by three-time Emmy Award winner Kathryn Janicek, with 20+ years experience inside newsrooms and boardrooms, Janicek Performance Group doesn’t offer generic leadership training.
We engineer competitive advantage through five strategic pillars:
1. Communication Mastery That Moves Markets
Your executives will master the art of distilling complex strategy into compelling narratives that resonate with investors, boards, and media. Whether addressing shareholders during volatility or representing your brand on Bloomberg, they’ll communicate with precision and power.
2. Nonverbal Authority That Commands Respect
Body language accounts for 55% of your message. We refine every element—posture, gestures, eye contact, spatial presence—so your leaders project confidence before they speak. This is how executives earn trust in high-stakes negotiations and boardroom presentations.
3. Strategic Brand Architecture
Your C-suite’s personal brands are extensions of your corporate brand. We align how your leaders present themselves—in keynotes, on LinkedIn, in media appearances—with your organizational objectives. Authenticity meets strategy.
4. Crisis-Tested Composure
When analysts challenge your guidance, when reporters press for answers, when stakeholders demand accountability—your leaders will maintain authority. We simulate hostile environments so your team masters composure when it matters most.
5. Media Relationships That Generate Opportunity
Here’s what sets us apart: Our insider access to how journalists, producers, and editors think. We don’t just prepare your leaders for media opportunities—we strategically position them as the first-call experts when breaking news demands authoritative voices.
The JPG Advantage: Personalized Coaching That Delivers Measurable Impact
This isn’t off-the-shelf leadership development.
Every engagement is tailored to your organization’s specific challenges, your leaders’ areas for growth, and your strategic objectives.
Our clients’ experience:
- Mock crisis simulations mirroring your industry’s highest-pressure scenarios
- Media training that prepares leaders for 60 Minutes, CNBC, and industry-specific publications
- Real-time feedback with immediate application to upcoming presentations, earnings calls, and public appearances
- Long-term development that compounds: skills that drive revenue today and build legacy tomorrow
What Dr. O’Connor’s Success Means for Your Leadership Team
“When I am on set, whether television or radio, I know I’m prepared because she prepared me! I know I’m in good hands.” — Dr. Lynn O’Connor
Dr. O’Connor didn’t become Inside Edition’s first call by accident. She earned that position through strategic preparation that positioned her as the undeniable authority.
Your executives deserve the same advantage.
Stop Leaving Leadership Presence to Chance
While your competitors invest in executive coaching that transforms their leaders into industry voices, what’s your strategy?
The leaders who command rooms, control narratives, and drive stakeholder confidence don’t wait for opportunities—they engineer them.
At Janicek Performance Group, we’ve spent two decades understanding what separates good leaders from unforgettable ones.
Now we’re ready to transform your executive team into the authoritative voices your industry turns to first.
Your competitors are already investing in this. Are you?
At Janicek Performance Group, we specialize in training leaders to accelerate growth, command attention, and drive innovation through impactful communication. If you’re ready to transform from expert to influential leader, refine your presence, project confidence, and take control of your message, reach out today to learn how we can help.
