Growing Leadership, Sales, and Communication Skills at a $20B Industry Leader

Client Overview

Our client is one of the largest distributors of building materials in the United States — a $20 billion enterprise with operations spanning the U.S. and Canada. With a vast network of locations and thousands of employees at every level, from branch managers to the C-Suite, this company understands sustained growth isn’t just about products and logistics. It’s about people. Today, leadership development is a strategic priority, with robust training programs designed to elevate communication, executive presence, and leadership performance across the entire organization.

The Challenge

In 2020, this industry powerhouse recognized a critical opportunity: their C-Suite needed stronger executive presence, sharper communication skills, and more impactful leadership capabilities to match the scale and ambition of the organization.

What started with the executive team quickly revealed something bigger. Leadership development wasn’t just a C-Suite need, it was a company-wide imperative. From regional vice presidents and district managers to branch managers and emerging leaders across the continent, there was enormous untapped potential waiting to be unlocked.

The company needed a trusted partner who could deliver consistent, high-impact training at scale. A firm that could meet their leaders where they were and take them somewhere extraordinary.

The Solution

Janicek Performance Group stepped in as a long-term strategic partner, building a comprehensive, multi-tiered leadership development program tailored to the client’s culture and goals. Over five years, our work has grown to touch every level of the organization through:

Annual Meeting Preparation — Each year, this company brings together more than 2,000 managers from across North America for one of its most high-stakes events. Janicek Performance Group works behind the scenes to make sure every presenter walks onto that stage ready to own the room. Our team collaborates closely with speakers on script development and editing, stage blocking, vocal delivery, and executive presence — ensuring every moment lands with impact. From the first rehearsal to the final spotlight, we prepare leaders to deliver with confidence and clarity, so their employees leave inspired, the board leaves impressed, and every presenter leaves knowing they gave their absolute best performance.

Quarterly Leadership Immersions — Intensive two-and-a-half-day workshops where leaders develop public speaking skills, executive presence, growth mindset, and high-impact leadership practices. Participants speak in front of their peers, receive immediate and actionable feedback, and sharpen their skills in a challenging yet supportive environment. Leaders say this training is life-changing.

Monthly Branch Manager Training — Ongoing coaching for branch managers across the U.S. and Canada, driving sustained growth in sales, communication, confidence, and leadership effectiveness.

Monthly Sales Training — Focused on communication mastery, strategic messaging, executive presence, and psychology-driven methodologies proven to exceed sales goals and build lasting client relationships.

Executive Presence Coaching — Helping leaders be more magnetic, influential, command a room, articulate their message with clarity and conviction, and build deep trust with both their teams and their clients.

Personal Performance Coaching — One-on-one private coaching addressing executive presence, business growth, team communication, and physical and mental performance — ensuring leaders operate at their absolute peak and sustain the resilience to lead through anything.

Results & Impact

The transformation across this organization has been remarkable. Branch managers across North America consistently describe the training as the single best investment they’ve ever made in themselves — and they show up differently because of it.

The results speak for themselves: heightened executive presence at every level, dramatically increased confidence and public speaking capability, and a stronger ability to connect with, motivate, and inspire both teams and customers. What has emerged is a culture of continuous improvement — one where leaders at every level are committed to getting better, and where that commitment translates directly into business results.

What Their Leaders Are Saying

“This training provides a competitive advantage not only for the individual but also for our entire organization. I am highly selective about where we invest in leadership development, and I am a huge advocate of this program because I have witnessed firsthand how it elevates performance. For those who fully commit to this experience, it can be life-changing.”

— President, $20B National Industry Leader

A Partnership Built for the Long Haul

Five years in, this partnership is stronger than ever. Our client continues to invest in its people — because they know that well-trained leaders build stronger teams, deepen customer relationships, and drive the kind of growth that lasts.

Janicek Performance Group is proud to be the trusted partner behind that transformation. We deliver high-impact training that empowers leaders to lead with confidence, communicate with clarity, and inspire the people around them.